Why advertise with 50andbeyond.com?
BECAUSE 50andbeyond.com reaches the 50 plus demographic in a digital format! And it’s no longer just the boomers…Gen Xers are now turning 50!
Overall, the 50 and older demographic is living longer and is responsible for creating new markets of commerce, including professional services and products. They are finding this information online and we provide the means for them to find you! We connect you to those who are 50 Plus in your targeted trading areas.
The Facts are Clear:
- There are 120 million people who are over the age of 50 in the United States.(U.S. Census Bureau)
- The 50+ demographic possess 75% of America’s wealth, making it the nation’s wealthiest group. (ICSC)
- 47% of adults in their 40s and 50s have a parent age 65 or older. (Pew Research)
- 65% of Boomers engage in Social Media. (WSL/Strategic Retail)
- 72% of 55-63 year olds and 47% of those 73+ shops online. (Forrester)
- There are 8 million GenXers (age 35-52) who are now 50 and older.
- 60% of GenXers use a smartphone daily and 67% use a laptop/PC daily – surpassing the Millennials in usage.
- GenXers are on the brink of taking over companies and politics from the Boomers, meaning they hold an enormous amount of influence both at home and in the workplace.
- Generation X holds the majority of the decision-making power- more than the Boomers and Millennials, including digital devices, clothing brands, retirement homes and healthcare options.
- Gen Xers research online for products and services and will only make a decision once they have completed a thorough online investigation.